How Clinical Advisory Boards Grow Your Business

Our marketing agency is not “average”. We don’t mass produce content or try to sign anyone as a client. Instead, we value quality and only work with people who share our philosophy. I’m very proud of the relationships we’ve built with our clients and the marketing we’ve created for their dental practice, but we’re always looking for ways to do more and get better. I have always believed that I should surround myself with people who have different skills and abilities than I do. Luckily, through the team and clients we’ve built, we’ve been able to do just that. That’s also why my agency has a clinical advisory board.

Related: How to Create an Effective Advisory Board

Why We Have a Clinical Advisory Board

Our Clinical Advisory Board, or “CAB” as I call it, is made up of some of the most successful dental professionals in the industry, and brings their experience and expertise to us. Not only have we agreed to share, but we are interested in taking our marketing to the next level. CAB allows me and my team to dig deeper than any other marketing agency and really address the issues dental practices face in the market.

I have over 20 years of experience in marketing in the dental industry, but in today’s economy neither my partner Sean nor I are dentists. When I was working in the corporate world and doing marketing for the National Dental Institute, I noticed that one institute worked with doctors as a resource. When I started the company, I wanted to recreate the same type of alliance.

We set up a clinical advisory board at our agency because we wanted to relate more fully to our clients, their experiences and their actual needs, and also needed oversight from actual clinicians. I use it as a soundboard and resource to expand my knowledge of the current state of the dental industry and what is happening in the various markets my company serves across the country.

Related: Benefits of Advisory Boards

How Clinical Advisory Boards Benefit Our Business

We have invited the most dedicated and successful dentists we know to found CAB. It was important to me to have experts in the field provide marketing feedback. We wanted a group of dentists we could call to answer clinical questions and do marketing beyond the usual “expectations”. We knew that working together would set our agency apart from other marketing agencies that only rely on general marketing experience and don’t go deep into industry details.

Having a CAB puts you on the cutting edge of dental marketing. Participating dentists provide information about what is happening now and what trends are being seen among patients and in individual markets. This information is not only valuable from a business point of view, but also valuable to the dental clinics we work with, as it allows us to be much more competitive than otherwise. Information from CAB members helps us anticipate client needs and gives us more authority in decision making.

I’m not the kind of person who settles for what is acceptable. I would like to do my best in the future. I am not afraid to seek clinical input when it comes to my company, my team and how we market. This is the best way to perfect our technology and make it more effective. By sharing the information we receive from CAB members, we can be accountable to our current and potential clients.

There is always something new to learn in marketing and dentistry, making the CAB a very useful resource. Without it, you would definitely be less competitive. Establishing a clinical advisory board for our agency is one of the best decisions my partner and I have made for our business.